Privacy Notice

Who we are

Manufacturing Relief is a trading name of JMS SaaS Ltd, a company registered in England and Wales (company number 17212760), registered office 71-75 Shelton Street, Covent Garden, London WC2H 9JQ. JMS SaaS Ltd is the controller of the personal information described here. For anything about your information, email applications@manufacturingrelief.co.uk.

What we collect

• What you tell us in our forms: your first name, company name, business email address, and anything you choose to add about electricity use, what your site makes, your SIC code and other notes. On the contact form, what you write to us.
• Emails you send us and our replies.
• Public information about your company from the Companies House register: its registered name, number, status, registered office address and SIC codes. We look this up using the company name you give us.
• Whether you ticked the optional Meta box on the eligibility form, and a random reference number created for your submission.
• Cookie and advertising data, only if you press Accept on our cookie banner (see Cookies below).

What we use it for, and our lawful basis

• Replying to your enquiry and giving you a preliminary view of the scheme: our legitimate interest in answering enquiries you have sent us, and, where you ask us to act for you, taking steps at your request before entering into a contract.
• Checking your company on the Companies House register so our reply can state your registered details rather than ask for them: our legitimate interests.
• Providing our service if you become a client, and keeping the records the law requires: performance of our contract with you and our legal obligations.
• Measuring our advertising with cookies and, if you tick the optional box on the eligibility form, sending Meta a hashed copy of your email address and first name (see below): your consent. You can withdraw it at any time.

Meta Conversions API (optional)

If, and only if, you tick the optional box on the eligibility form, we send Meta Platforms Ireland Limited (which runs Facebook and Instagram) a record that an enquiry was made, together with a one-way SHA-256 hashed version of your email address and first name. Hashing turns them into a code, but it is not anonymous: Meta can match the code against the information it already holds, to tell us whether one of its adverts led to your enquiry. We send nothing else about you, and nothing at all if you leave the box unticked. Your enquiry is handled in exactly the same way whether or not you tick it.

To withdraw your consent, email applications@manufacturingrelief.co.uk. We will stop sending anything further about you to Meta. Meta's own use of the information it receives is described in Meta's Privacy Policy.

How replies are prepared

We use software to read enquiries and prepare replies. Standard replies are assembled from fixed text using your answers and the Companies House register, and may be sent automatically. Other replies are drafted with the help of AI models and checked before they are sent. None of this decides anything with legal or similarly significant effect on you: any view we give is a preliminary assessment only, and the UK Government decides eligibility for the scheme. If you would like a person to look at your enquiry again, reply and say so.

Who we share it with

• Service providers who process it on our behalf: Netlify (website and form hosting), Fastmail (email), Railway (hosting for our internal systems), and the AI model providers we use to draft and check replies: Anthropic, OpenAI, xAI, Google and Perplexity.
• Companies House, which receives the company name we search for.
• Meta and Google, only as described under Cookies and Meta Conversions API, and only with your consent.

We do not sell your information. Some of these providers are based in, or process data in, the United States. Where information leaves the UK, we rely on the safeguards those providers put in place, such as UK adequacy regulations (including the UK Extension to the EU-US Data Privacy Framework) or the ICO's International Data Transfer Addendum.

How long we keep it

If you do not become a client, we keep your enquiry and our correspondence for up to 24 months after our last contact with you, then delete it. If you become a client, we keep our records for six years after our work for you ends, to meet our legal and accounting obligations. Your cookie choice is stored in your own browser until you clear it or change it.

Cookies

When you first visit, we ask whether you accept advertising cookies. Until you press Accept, no advertising tags are loaded: the site and the eligibility form work fully without them.

• Essential (always on): your cookie choice, stored in your browser, and a short-lived note in your browser tab that lets the confirmation page know which form you sent.
• Advertising (only after Accept): the Meta Pixel (cookies such as _fbp and _fbc), which tells Meta when pages are viewed and when an enquiry is made, and the Google Ads tag, which records when an enquiry is made after clicking one of our Google adverts.

You can change your choice at any time with the Cookie settings link at the foot of every page.

Your rights

You can ask for a copy of the information we hold about you, and ask us to correct it, delete it, restrict or object to how we use it, or give it to you in a portable form. Where we rely on your consent, you can withdraw it at any time; this does not affect anything done before you withdrew it. Email applications@manufacturingrelief.co.uk.

If you are unhappy with how we have handled your information, please tell us first. You can also complain to the Information Commissioner's Office at ico.org.uk or on 0303 123 1113.